February 23rd, 2019

No More MSRP on Magic Products

Beginning with War of the Spark, Magic products will no longer include a manufacturer’s suggested retail price.

February 23rd, 2019

No More MSRP on Magic Products

Beginning with War of the Spark, Magic products will no longer include a manufacturer’s suggested retail price.

Starting with War of the Spark, Wizards of the Coast will stop providing manufacturer's suggested retail price (MSRP) for Magic products.

The first goal is consistency. MSRP is disfavored in much of the world, and communication about price varies wildly by region. These inconsistencies obscure our messaging as it concerns pricing in the international Magic community.

The second goal is simplicity. Even in regions where MSRP is preferred, there is a lot of potential for a mismatch between the MSRP and the actual price available in the market. By eliminating MSRP, we eliminate opportunities for confusion over that disparity.

Wizards is a global company, and Magic is a global game—more so every day. As the world Magic community grows, eliminating MSRP will help us maintain a simple, consistent message for our global player base.

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