Here's the simplest way to keep players coming back. Try this at your Battle for Zendikar Prerelease!

Synopsis

The Corporate Executive Board says that 94% of consumers return to businesses that offer an effortless experience and 88% of those consumers will spend more money!

Picture the experience from a customer's perspective and imagine how you can improve each step to make it as effortless as possible.

Taking preregistration and using WPN sign-in sheets can help speed things along.

Announcing format, number of rounds, how to find help if a rules question arises, how to report match results, and prize structure beforehand is another time-saving idea and also gives players peace of mind.

Post pairings promptly and use WPN table tents to help players find their seats and start play on time.

Get feedback from your customers on their experience and act on it. Each time you resolve a complaint in the customer's favor, there's a 70% chance they will do business with you again.

For more ideas about creating an effortless event experience browse our Article section of the WPN website.

By Jordan Comar