Guilds of Ravnica Prerelease was our biggest Prerelease ever—both in total attendees and new players. Here’s how to carry that success into Ravnica Allegiance.
At Prerelease, players will select a Prerelease Pack from one of the five remaining guilds: Azorius, Rakdos, Gruul, Simic, and Orzhov. Encourage preregistration and consider using the guild-specific sign-up sheet available on our marketing materials page. Leverage the Early Sale Promotion and your players’ desire for completion to make the most of the event’s energy.
With your regular customers, be sure to talk up Shock Lands! For your not-so-regulars, such as Prerelease-only players, pitch Ravnica Weekend with our invitations.
Throughout the season, leverage the popularity of Ravnica to maximize attendance at your events. Consider how to make your events accessible, in terms of atmosphere, format, and entry fee. At events like FNM, we recommend running Standard or Draft and adding a casual event offering if you don’t have one already. The right landing pad could turn newer players into returning regulars.
Our mid-season event, the second installation of Ravnica Weekend, leans more competitive. A Draft, Sealed, or Standard tournament headlines alongside Guild Kit battles and D&D play.
To draw in players who loved the first Ravnica Weekend, highlight this vast hoard of prizes, including foil cards, a playmat, and guild prints.
Players are eager to be a part of the next chapter in the city of guilds. Use targeted advertising and our robust event offerings to bring back GRN players and replicate the success of GRN. Start preparing for the Ravnica Allegiance season today!
