Oct 4, 2022

What Retailers Need to Know: 30th Anniversary Edition

Celebrate 30 years of Magic: The Gathering with 30th Anniversary Edition

Oct 4, 2022

What Retailers Need to Know: 30th Anniversary Edition

Celebrate 30 years of Magic: The Gathering with 30th Anniversary Edition

With just a few weeks to go until we officially kick off our Magic 30 celebration in Las Vegas, we have announced one of the most exciting products in 30 years.

30th Anniversary Edition is a commemorative, collectible, non-tournament legal product celebrating 30 years of Magic. Inspired by Limited Edition Beta, it brings some of the most iconic and beloved elements from Magic history into the modern day. Many fans and collectors have dreamed of holding a pack-fresh Black Lotus in their hands, and this year that dream becomes a reality.

30th Anniversary Edition goes on sale November 28 on 30thEdition.wizards.com for $999.

More about 30th Anniversary Edition

Each 30th Anniversary Edition includes a commemorative box featuring four randomized packs, each containing 15 total cards plus one token. Of the 15 cards, 13 will have a modern card frame—1 rare, 3 uncommons, 7 commons, and 2 basic lands—in addition to one retro frame basic land and one additional retro frame card. Approximately 3 out of every 10 packs will have a rare in this retro frame slot. Dual lands will appear twice as frequently as any other non-dual-land rare in both the modern frame and the retro frame. The first lands to produce either of two colors of mana include some of the most iconic lands in Magic: Tundra, Underground Sea, Badlands, Taiga, Savannah, Scrubland, Volcanic Island, Bayou, Plateau, and Tropical Island

30th Anniversary Edition is filled with nostalgic touches. Nearly every card included matches the rarity of its counterpart in Limited Edition Beta—there are no Mythic Rares and no rarities have been shifted. The only card that doesn't match its original rarity is another special add-on for 30th Anniversary Edition: Sol Ring. Sol Ring is a card that's near and dear to many players, so we created a special new crop of the original art that will appear at common rarity in both the modern and retro frames. Sol Ring also appears at uncommon.

We used the same retro frame from Time Spiral Remastered, but also brought back the original white mana symbol and the original basic land template. Not to mention the classic art.

While we wanted 30th Anniversary Edition to be nostalgic, not everything met our modern standards. We have removed six cards completely: Contract from Below, Darkpact, Demonic Attorney, Earthbind, Crusade, and Weakness. Additionally, we made some smaller changes to a handful of other cards, mostly with their flavor text.

We have also given 30th Anniversary Edition its very own card back, to help distinguish these collectable cards from tournament-legal Magic cards. 30th Anniversary Edition cards are not legal in any sanctioned Magic events.

A Present for WPN Partners

You—our WPN Retailers—have been our partners throughout this 30-year journey. You have shared our passion for the game and have given a home to countless Magic players around the world.

As a token of our appreciation, each WPN Retailer will receive one 30th Anniversary Edition display. WPN Premium Retailers will receive three displays. These displays will arrive with your standard marketing material shipment in early 2023, with exact timing dependent on your region. More information on these shipments will be provided closer to the release date.

Stores must be a WPN member by November 28, 2022 to receive one display and qualified for Premium by November 28 to receive three displays.

These displays are a great way to celebrate Magic’s 30th Anniversary in your store. We’ll provide more information closer to their arrival – but in the meantime, we encourage you to think creatively about how to best utilize your gift. For example, you could offer a “one booster of every type” sale, which includes one booster pack from each set in your inventory along with a booster from the 30th Anniversary Edition.

Digital Marketing Assets Coming Soon

We will share digital marketing assets for the 30th Anniversary set in the next few weeks to help promote your in-store events. Learn more about all the exciting 30th Anniversary plans from the Weekly MTG presentation and start filling out your event calendar to celebrate 30 years of Magic.

Explore More Magic and D&D
Marketing Materials

View Marketing Materials


Related Articles

We use necessary cookies to allow our site to function correctly and collect anonymous session data. Necessary cookies can be opted out through your browser settings. We also use optional cookies to personalize content and ads, provide social media features and analyze web traffic. By clicking “OK, I agree,” you consent to optional cookies. (Learn more about cookies)