WPN Premium is about offering a world-class experience. The customer experience is the first, most important thing.

We know there are lots of amazing stores that are offering those experiences but have felt disqualified from WPN Premium due to the metrics requirements. To make sure those stores have the opportunity to reach the WPN's top tier, we're thrilled to announce these updated thresholds.

New Metrics: Hundreds More Stores Eligible

When we launched WPN Premium this June, we knew there had to be a metrics threshold—some confirmation that your store was committed to in-store play, and that Magic was a major part of that commitment.

We knew these stores would be getting enviable benefits, like exclusive products, priority for WPN Qualifiers, and so on. We needed to make sure those benefits landed in stores that would get the most value out of them. A great game store is not necessarily a great WPN store. This program is for the latter.

We also knew we needed to start high. We needed a manageable list of applications while we got a clearer picture of the landscape.

How long will the Premium process take? What percentage of eligible stores will apply? Until we knew the answers, we needed to keep the eligibility fairly limited, to make sure our Retail Development team could offer the personalized support that is one of the greatest features of the Premium program.

Well, now we know the answers. After six months of refining the WPN Premium process, we're ready to open the opportunity to more great stores.

If you're one of them, here's your target:

Reach Premium By December 1 to Get Premium Benefits for Theros Beyond Death

With this change, hundreds of stores become eligible to apply. If you're one of them, and you decide to take advantage, remember this: Premium is a process. It isn't just about rewarding top-tier stores. It's also about helping more stores get onto that tier.

During the Premium process, you'll receive customized support to help check off boxes on the Premium Quality Checklist, and even help meet the metrics requirements if you're a little short.

That said, your target is December 1 if you want the marketing materials and other benefits we have planned for Theros Beyond Death (on top of existing benefits like a Magic lighted sign, poster frame, Premium plaque, and more—all of which we'll ship to you once you make Premium, while supplies last).

And again, please remember that reaching Premium is a process. After you apply, you'll work with your specialist to meet all the expectations and receive the Premium designation. Reach out to your local representatives for more info on what that process looks like.

Plus, there's a special opportunity, just for this set: WPN Premium will have access to an allocation of Theros Beyond Death Collector Boosters as part of the Prerelease Early Sale Promotion, eligible for sale at Theros Beyond Death Prerelease.

As Magic’s product mix expands to include booster experiences above and beyond the traditional booster pack, we want to see how those new experiences fit into the Prerelease Early Sale Promotion. WPN Premium will help us find out at Theros Beyond Death Prerelease.

The deadline to participate in the test is to achieve Premium by December 1, 2019. So apply for Premium today! We can't wait to work with you.