Mar 6, 2023 — WPN Premium

Path to WPN Premium: Tips to Make Reverification a Breeze

Learn about the WPN Premium reverification process and get best practices for submitting your video to the team.

Mar 6, 2023 — WPN Premium

Path to WPN Premium: Tips to Make Reverification a Breeze

Learn about the WPN Premium reverification process and get best practices for submitting your video to the team.

Once your store receives a WPN Premium designation, it's a time for celebration—you and your staff can feel proud that your store is among one of the best game stores in the world. Plus, you can enjoy additional benefits that will help make your store an amazing hub to grow your gaming community.

In order to ensure WPN Premium stores remain high quality locations for their customers, we have the WPN Premium reverification process. Reverification plays a crucial role in maintaining the high-quality standards of WPN Premium. The process ensures that players around the world can walk into a WPN Premium location and be greeted with an exceptional experience.

What Is the WPN Premium Reverification Process?

The WPN Premium reverification process kicks off with an email from your WPN Development Specialist. In that email, your Development Specialist will remind you of the deadline to complete reverification, plus a rundown of what the process will be like for your store.

In North America, the Wizards Play Network team will reverify WPN Premium stores on a new cadence. You will be contacted to complete reverification between Q1 and Q3 of each year, and your reverification is due at the end of that quarter (specified in your email).

WPN Premium reverification has three parts:

  • Submitting a video walkthrough of your store
  • Successful review of your video walkthrough
  • A secret shopper score of 90% or above

Your reverification video should be of the same quality as the one you submitted for your initial application for WPN Premium: it should cover the full exterior and all customer-facing interior spaces in your store and demonstrate that all Quality Checklist requirements remain met.

Tips for Your Video Walkthrough

Ahead of filming your video, we recommend doing the following:

  • Remove or replace paper signage
  • Clean scuffs on walls
  • Clean stains on carpets
  • Repair damaged surfaces
  • Align merchandising displays and products
  • Dust shelves
  • Repair or remove cardboard boxes

To ensure your reverification video doesn’t have any issues, please keep the following in mind:

  • Your reverification video has the same standards as the video you submitted for Premium Aesthetics Committee approval.
  • Please film your video in using the landscape aspect ratio and showcase your full store exterior and interior.
  • Be sure to show your Code of Conduct, Sales Policy, and Event Calendar during the video walkthrough.
  • Please upload your video to a file sharing site like Google Drive and share the video with your WPN Development Specialist so they can download it.
  • Review our article for additional tips on filming your reverification video. Depending on thoroughness or other needs, we may ask you for additional information or videos.

If there are issues with your video, your Development Specialist will follow up to provide expectations and a timeline for corrections. This may include a new recording of your video walkthrough.

Stores that do not complete WPN Premium reverification by the provided deadline will result in a loss of your store's WPN Premium status. If your WPN Premiuim status is temporarily deactivated as a result of not completing WPN Premium reverification in time, you will need to complete your reverification for your status to be reinstated.

Your Development Specialist is available to help you along this process, so please keep in touch as often as you need to during reverification.

Can Stores Reschedule a Reverification?

Your WPN Premium reverification is due at the end of the quarter mentioned in your initial email from your WPN Business Development Specialist.

If your store has extenuating circumstances—such as plans to move your store, renovate an area, or is recovering from damage from a tragic event—then you should let your WPN Business Development Specialist know as soon as possible. That way, you can work together to create a timeline for your reverification to be sure you're able to showcase your store under regular circumstances.

Reverification Video Best Practices

Your WPN Premium reverification video will first be reviewed by your WPN Business Development Specialist before it's handed off to the WPN Premium Aesthetics Committee. As you record your new walkthrough video for reverification, keep the following tips top of mind:

  • Record your video horizontally (landscape mode). It makes for the easiest viewing experience and helps the video reviewers better put themselves in your customers' shoes.
  • Walk slowly to show off your merchandising. This makes it easy for the WPN Premium Aesthetics Committee to pause over your Sealed Magic product displays, especially at your point of sale.
  • Highlight your WPN Premium Checklist items. The committee keeps a close eye out to make sure your sales policy, store rules, event calendar, and store hours are visible and aligned with your store's branding.
  • Don't worry about background noise. The committee watches videos with the sound off, so any background noise or narration you may provide won't be captured during review.

Your WPN Premium reverification is a great time to reconnect with your Development Specialist, and an opportunity provide feedback about your experience during your first year of being a WPN Premium location. Keep that in mind as you begin preparing for reverification and be sure to look out for an email from your WPN Premium Development Specialist to get the process started.

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