Feb 26, 2024 — WPN Premium
Let’s look at the key dates and details you need to know to take advantage of WPN Premium Benefits in the coming year.
Feb 26, 2024 — WPN Premium
Let’s look at the key dates and details you need to know to take advantage of WPN Premium Benefits in the coming year.
Editor’s note: This article has been updated to reflect new survey send date, response deadline, and delivery range for the Q2 WPN Premium Benefit survey. It has also been updated to reflect changes to the Q3 WPN Premium benefits survey.
To be WPN Premium means you strive to provide the best player experience possible; with that extra effort comes access to some sweet benefits. Not only do WPN Premium Stores receive priority placement on the Wizards Store & Event Locator, but they also get increased product allocations and access to exclusive promos to heighten the hype around those can’t-miss events!
WPN Premium stores in the U.S., Canada, and Guam can take advantage of customizable marketing materials on the WPN Marketing Portal powered by SmartPress. New materials become available regularly, so be sure to check in every season. We are also researching further expansion of this program to more stores in the future, so stay tuned!
Without further ado, let’s dive into the dates and deadlines for your WPN Premium benefits.
Each quarter, every WPN Premium store will receive a survey to select complimentary storage and other materials for use in marketing Magic at your store. You can check out details about the first survey in our article, then, mark down these important dates to make sure your WPN Premium store receives all the goodies coming in 2024:
UPDATE: In Q3 of 2024, we’ve elected to provide all WPN Premium stores who achieve their designations prior to September 15 with a set of three gorgeous 11" x 17" posters featuring special card art from Duskmourn: House of Horror.
Please note, the above shipment dates are subject to change—if any of your WPN Premium benefit selections are delayed to you for any reason, we'll send you communication via email.
We are using retailer feedback to craft a new and improved POS submission process. Until this process is done, WPN Premium stores will receive POS Data promos automatically if they achieve designation by the quarterly cut-off dates.
Once we roll out our new and improved POS Data collection process, we will return to providing these promos on an incentive basis. Please see our full announcement of this change here.
If your store is designated as WPN Premium by May 17, 2024, you will receive foil versions of the Bloomburrow Commander Party promo cards.
There is another benefit for stores who achieve a designation on or before May 17 for Bloomburrow, and we are eager to reveal more details as the date draws closer.
Stores designated WPN Premium in North America as of May 17, 2024 will receive 1 pack of 20 limited-edition WizKids keychains featuring a key character from Bloomburrow. Players who spend $75 or more on sealed Bloomburrow Magic: The Gathering products will receive the keychain as a gift with purchase while supplies last. We'll share more details as the promotion period draws closer.
WPN Premium stores as of May 31, 2024, will receive a Store Championship promo with their store name printed on them for the first set release of 2025.
Just like with Bloomburrow, you can receive foil promos for Duskmourn: House of Horror Commander Party if you achieve your designation on or before July 12, 2024.
Similar to Bloomburrow season, you can look forward to a to-be-announced event upgrade for Duskmourn: House of Horror as long as your WPN Premium designation occurs on or before July 12, 2024.
If providing a unique and memorable experience for players and receiving exclusive benefits in return sounds like a win for your community, reach out to your WPN Business Development Specialist. They will help evaluate your current space and assist you along the way.
For more information about WPN Premium or to search for a little inspiration head over to the WPN Premium Hub and the WPN Premium Showcase Gallery.