To be WPN Premium means you strive to provide the best player experience possible; with that extra effort comes access to some sweet benefits. Not only do WPN Premium Stores receive priority placement on the Wizards Store & Event Locator, but they also get increased product allocations and access to exclusive promos to heighten the hype around those can’t-miss events!

WPN Premium stores in the U.S., Canada, and Guam can take advantage of customizable marketing materials on the WPN Marketing Portal powered by SmartPress. New materials become available regularly, so be sure to check in every season. We are also researching further expansion of this program to more stores in the future, so stay tuned!

Without further ado, let’s dive into the dates and deadlines for your WPN Premium benefits.

Quarterly WPN Premium Material Benefits Surveys

Each quarter, every WPN Premium store will receive a survey to select complimentary storage and other materials for use in marketing Magic at your store. You can check out details about the first survey in our article, then, mark down these important dates to make sure your WPN Premium store receives all the goodies coming in 2024:

Quarter 1:

• Q1 survey deadline has already passed (February 21)
• Estimated delivery range February 28 – 29

Quarter 2:

• Benefit Selection Survey sent: May 1
• Survey responses due: May 22
• Estimated delivery range May 29 – June 28

Quarter 3:

• Benefit Selection Survey sent: July 31
• Survey responses due: August 21
• Estimated delivery range August 28 – September 27

Quarter 4:

• Benefit Selection Survey sent: October 30
• Survey responses due: November 20
• Estimated delivery range November 27 – December 27

Please note, the above shipment dates are subject to change—if any of your WPN Premium benefit selections are delayed to you for any reason, we'll send you communication via email.

What To Expect in 2024 and Beyond

POS Data Promos—Quarterly Deadlines

We are using retailer feedback to craft a new and improved POS submission process. Until this process is done, WPN Premium stores will receive POS Data promos automatically if they achieve designation by the quarterly cut-off dates.

Once we roll out our new and improved POS Data collection process, we will return to providing these promos on an incentive basis. Please see our full announcement of this change here.

• Q1: March 29
• Q2: June 28

Bloomburrow Foil Commander Party Promos—Deadline May 17, 2024

If your store is designated as WPN Premium by May 17, 2024, you will receive foil versions of the Bloomburrow Commander Party promo cards.

Bloomburrow Additional Event Upgrade—Deadline May 17, 2024

There is another benefit for stores who achieve a designation on or before May 17 for Bloomburrow, and we are eager to reveal more details as the date draws closer.

Bloomburrow Sales Promotion: WizKids Collectible Keychain – Deadline May 17, 2024

Stores designated WPN Premium in North America as of May 17, 2024 will receive 1 pack of 20 limited-edition WizKids keychains featuring a key character from Bloomburrow. Players who spend $75 or more on sealed Bloomburrow Magic: The Gathering products will receive the keychain as a gift with purchase while supplies last. We'll share more details as the promotion period draws closer.

Custom Name Store Championship Promos—Deadline May 31, 2024

WPN Premium stores as of May 31, 2024, will receive a Store Championship promo with their store name printed on them for the first set release of 2025.

Duskmourn: House of Horror Foil Commander Party Promos—Deadline July 12, 2024

Just like with Bloomburrow, you can receive foil promos for Duskmourn: House of Horror Commander Party if you achieve your designation on or before July 12, 2024.

Duskmourn: House of Horror Additional Event Upgrade—Deadline July 12, 2024

Similar to Bloomburrow season, you can look forward to a to-be-announced event upgrade for Duskmourn: House of Horror as long as your WPN Premium designation occurs on or before July 12, 2024.

Begin Your Path To Premium Today

If providing a unique and memorable experience for players and receiving exclusive benefits in return sounds like a win for your community, reach out to your WPN Business Development Specialist. They will help evaluate your current space and assist you along the way.

For more information about WPN Premium or to search for a little inspiration head over to the WPN Premium Hub and the WPN Premium Showcase Gallery.