Sep 22, 2023 — The Lost Caverns of Ixalan, Featured

Dates & Details for The Lost Caverns of Ixalan

Prepare your community to dig into the next Standard set coming this November.

Sep 22, 2023 — The Lost Caverns of Ixalan, Featured

Dates & Details for The Lost Caverns of Ixalan

Prepare your community to dig into the next Standard set coming this November.

In The Lost Caverns of Ixalan, your players will dig deep and explore the depths beneath Ixalan in a race to its hidden core—but they must watch out for the dangers within! As your players prepare to stomp into this set this fall, pull out your calendar and mark down key dates for the set below.

Distributor Selection Deadline: September 8

Commander Party WPN Premium Deadline: September 8

Scheduling Opens: September 22

Promotional Kit Delivery: Beginning November 3

Prerelease: November 10 – 16

Release: November 17

Open House: November 17 – 19

Friday Night Magic: November 17, 2023 – January 26, 2024

Commander Nights: November 20, 2023 – February 1, 2024

Store Championship: December 2 – 10

Commander Party: December 15 – 17

WPN Marketing Portal Launch (select NA WPN Premium stores only): October 9

30th Anniversary Promos Continue

We've been celebrating our birthday by sending you incredible promos to help promote Prerelease, and you'll receive four more with The Lost Caverns of Ixalan, covering the years 2015 – 2018:

  • Dragonlord Atarka (low print quantity)
  • Dramatic Reversal
  • Path of Ancestry
  • Beast Whisperer

There are numerous ways to utilize these promos to encourage Prerelease registrations ahead of the event; you can read up on some of our ideas as you begin brainstorming how to make the most of these promos.

Set Poster Ships with Promotional Kit

Your promotional materials kit for The Lost Caverns of Ixalan will include your set poster, which you can hang near your point of sale or in your play space to kickstart conversations about this set full of favorite creatures and lore-packed locations.

Notable Events to Schedule: Store Championship, Open House, and Commander Party

It's never too early to begin scheduling your full suite of events, and three we want to call out for The Lost Caverns of Ixalan in particular are Store Championship, Open House, and Commander Party.

Store Championship gives players an opportunity to return to your store during the event season and test their mettle against other players in a tournament. This season, Store Championship is shifting to only allow Standard format events to be scheduled. The Store Championship is a great way to get your community engaged and excited to develop their decks and hone their skills with the new cards a set brings to the Standard format.

Open House is a key opportunity to encourage your community to return to your store after Prerelease—perhaps even with friends or family in tow. Open House brings your Magic fans together with fun games using Jumpstart product you have on-hand. Newer players can be mentored by experienced folks in your community, and you can even run demos using Starter Kit products you have in your store.

Starting with The Lord of the Rings: Tales of Middle-earth™, we opened up Commander Party to be run by every WPN store! For the players in your community that can't get enough of Commander, you can introduce them to this event, which brings Faction Cards to the table. Faction Cards give players additional abilities that are used alongside Play Aids to alter the course of the Commander game.

These are just a few events in a packed suite full of opportunities for in-store play—just head to Wizards EventLink and start scheduling your events today.

WPN Marketing Portal Launches October 9 for WPN Premium Stores

We recently announced the latest chapter for our WPN Marketing Portal, which is set to launch soon. Starting October 9, select WPN Premium locations in the U.S. and Canada can order marketing materials featuring evergreen art and designs suited for The Lost Caverns of Ixalan.

For WPN Premium locations to receive marketing materials in time for The Lost Caverns of Ixalan Prerelease, be sure to place your order by October 20, though you may continue to place orders after that date as well. You can check out our original announcement for full details on what will be available and how to access your account.

The excitement surrounding The Lost Caverns of Ixalan is only beginning—be sure to catch up on all the first look reveals on our site and send your players to the Magic site for even more news.

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