A journey of exploration and discovery is on the horizon—The Lost Caverns of Ixalan releases next month, making now a perfect time to drive your customers to pre-register for upcoming events at your store, and pre-order products to get them geared up to dive into Ixalan.

In your advertising, you may point players directly to the Collecting The Lost Caverns of Ixalan article on MTGDaily—it provides full-picture coverage of where each treatment can be found, with extra detail about mechanics and inspiration behind each treatment.

On your own community channels, you can download and share Booster Breakdown images from our marketing materials page; they mirror what players see in the Collecting article and give you a closer look into each booster's contents.

Show Off the Buy-a-Box Promo

There are many treasures to find in The Lost Caverns of Ixalan, and for those eager to dive right in, you can point them right to the Buy-a-Box promo, Jadelight Spelunker.

Your players can earn a copy of the promo by purchasing any of the following and picking it up in-store:

• Full display of Draft Boosters
• Full display of Set Boosters
• Full display of Collector Boosters

To help boost your advertising efforts, be sure to grab pre-sized social media post images from our marketing materials page.

Share Booster Fun Treatments

Treasure Trove Box Toppers

Found in: Draft Booster Display (nonfoil), Set Booster Display (nonfoil) Collector Booster Display (Traditional Foil)

Your players can dive into treasures untold in The Lost Caverns of Ixalan with Treasure Trove Box Toppers; with each Booster Display purchased, one Treasure Trove Box Topper can be uncovered. Perhaps some of your players will uncover the treasure of all treasures on the plane of Ixalan.

Treasure Trove Box Toppers can be found in every booster display within The Lost Caverns of Ixalan, with non-foil box toppers available in Draft and Set Booster Displays and Traditional Foil available in Collector Booster Displays.

There are a total of 20 Borderless cards within the Treasure Trove promotion, 19 of which are reprints from outside of the world of Ixalan. Each Treasure Trove Box Topper is printed with the LCC set code, and 8 of them are Uncommon, 7 of them are Rare, and 5 of them are Mythic Rare.

Full-Art Core of Paradise Lands

Found in: Draft Boosters, Set Boosters, Collector Boosters

Each of the stunning Full-Art Core of Paradise Lands explores the beauty of Ixalan as well as its inhabitants. Your players can find them as nonfoil or Traditional Foil in Draft Boosters, or in Traditional Foil in Set and Collector boosters.

Legends of Ixalan

Found in: Draft Boosters, Set Boosters, Collector Boosters

Players may find one of 25 cards in The Lost Caverns of Ixalan in this treatment style; the mural-like art pieces tell the story of the ancestors of a vast civilization in the underworld of Ixalan, the living legends among their cultures and mysteries of the cavernous depths.

Gods of Ixalan

Found in: Draft Boosters, Set Boosters, Collector Boosters

This showcase treatment made its debut in March of the Machine, and makes an epic return to highlight 6 Mythic Rare Gods in The Lost Caverns of Ixalan, showcasing their might. Five of these are double-faced cards that feature the map frame on the other side, showing off their temples of worship that are playable after they perish in battle.

Borderless Cards (Oltec + Dinosaurs)

Found in: Draft Boosters, Set Boosters, Collector Boosters

The 16 Borderless Oltec cards are found in any booster in The Lost Caverns of Ixalan, and each illustration draws inspiration from modern Mesoamerican art.

Fans of Borderless Art cards can be directed to any booster to discover one of the Borderless Oltec cards above or even 14 of the dinosaurs of Ixalan; these Borderless Art cards are inspired by classic dinosaur artbooks.

Special Guests

Found in: Set Boosters (nonfoil), Collector Boosters (Traditional Foil)

Previously, we announced that beginning with The Lost Caverns of Ixalan, we're introducing a new product feature in Standard release Magic boosters moving forward: cards known as Special Guests.

Special Guests are borderless reprints of fan-favorite cards that will appear in nonfoil on "The List" in Set Boosters and in Traditional Foil in Collector Boosters. The Lost Caverns of Ixalan features 18 total reprints from throughout Magic’s history—each available with unique borderless artwork.

Future iterations of Special Guests may vary in execution.

Cosmium Neon Ink

Found in: Collector Boosters

Cosmium is a powerful source for the underground civilizations of Ixalan, and the Cosmium Neon Ink cards seek to showcase a slice of the plane's power. The ink treatment was designed to follow the art of the cards, allowing each card to pop regardless of whether it's in your players' decks or showcased in a collection binder.

The yellow Cosmium Neon Ink Cavern of Souls is exclusive to WPN Premium stores, as a reward for submitting their Point of Sale data in a timely and accurate manner. For doing so, WPN Premium stores will be sent 7 copies of this promo, starting in Q4 2023 (based on Q3 2023 data). Read more about how you can secure these promos in our previous announcement.

The yellow Cosmium Neon Ink promos may be used as play incentives, sales incentives, or sold outright if desired. WPN Premium stores, be sure to let your community know that your location will be the only place they can acquire a copy of this stunning promo card!

Jurassic World Collection

Found in: Set Boosters (nonfoil), Collector Boosters (nonfoil or foil)

The Gathering goes prehistoric with the inclusion of the Jurassic World Collection in The Lost Caverns of Ixalan Set and Collector Boosters. Your players can find their favorite moments from all the Jurassic series movies, from the original Jurassic Park (1993) to the recently released Jurassic World: Dominion (2022).

There are a total of 26 REX cards within The Lost Caverns of Ixalan—20 are mechanically new designs exclusive to The Lost Caverns of Ixalan, and each new card is a rare. Six of the cards in the collection are lands; 5 are basic lands and one is a Command Tower. The basic lands are double-sided, allowing your players the choice of displaying dinosaurs before and after they break free!

Snag New Marketing Materials to Share the Set

Alongside the Booster Breakdowns and Buy-a-Box promo social media images, a number of new marketing materials have been added as part of your resources for advertising The Lost Caverns of Ixalan. You can download any of the following:

• Booster Breakdowns
• Buy-a-Box Social Media Assets
• Oversized art
• Oversized art banner stand
• Open House Social Media Assets
• Prerelease Repeat Play Lapel Pin Assets
• Includes Play Tracking Sheet

Use all the marketing materials at your disposal to get your players interested in and talking about The Lost Caverns of Ixalan on your social media platforms. Each digital asset plays a unique role in your toolkit, so be sure to use what works best to boost your store's marketing plan.

The Lost Caverns of Ixalan Prerelease kicks off November 10, with a whole season of events following after! Make sure your calendar is filled in Wizards EventLink so players can find and pre-register for events at your store.