Use the WPN Marketing Portal to order official, customizable, print-on-demand materials for Magic: The Gathering and Dungeons & Dragons products and in-store play.

The portal is currently available to Wizards Play Network (WPN) stores in the United States, Canada, Guam, and Puerto Rico. It is also available in Europe, the Middle East, and Africa (EMEA).

How Credits Work

Promotional marketing credits are issued quarterly based on your store’s tier and region.

• Stores starting at Tier 4 receive credits each quarter. The amount varies by tier and region.
• Credits can be applied to eligible materials ordered through the portal during the quarter. They expire at the end of the quarter, and unused credits do not carry over.
• Portal access is separate from the credits benefit. Stores with portal access can browse and order materials without credits.

Start Here

1. Check your WPN Dashboard to see whether credits are included in your benefits this quarter.
2. Open your regional portal to review available materials, pricing, and your credit information.
3. Plan ahead. Most materials are printed on demand, so leave time for production and shipping.

WPN wisdom: Bookmark your regional portal so it’s easy to find next time.

What the WPN Marketing Portal Does

The WPN Marketing Portal is a self-service platform where you can order professional-quality marketing materials customized with your store’s information. An approved print partner produces and ships your order.

The catalog includes seasonal materials for current Magic: The Gathering and Dungeons & Dragons releases, as well as evergreen materials designed for long-term in-store display. Items labeled “Custom” can carry your store’s name, event details, or other key information, and each product page includes guidance on customization and display. All materials are officially approved for in-store display.

These materials are in addition to what you already receive. Your marketing kits arrive as usual, and the digital marketing materials on the WPN website remain available.

Understanding Pricing

Because materials are printed to order, each order includes base material and press setup costs. When you select a quantity, the price shown is the subtotal for the full quantity.

The cost per item is lower when you order additional copies of the same customizable item.

WPN Marketing Portal Promotional Marketing Credits

Stores at Tier 4 and above receive the WPN Marketing Portal Promotional Marketing Credits benefit. The amount is based on your store’s region and tier at each quarterly refresh. Credits remain available for that quarter and expire at the end of it. Unused credits do not carry over.

If your store qualifies for WPN Marketing Portal Promotional Marketing Credits this quarter, please allow 5 to 7 business days after the October 1 refresh for them to appear in your account.

Orders already in progress are not affected by the October 1 refresh or future quarterly refreshes.

Your available credits are applied automatically at checkout.

For WPN Premium stores: Before October 1, 2026, credits were issued with each Magic set release, so timing and amounts could vary. Credits issued before October 1 keep their original expiration dates. For other changes affecting WPN Premium stores, see The Evolution of WPN Premium.

Why the Marketing Portal Is Worth Your Time

Some of the players you want to reach are already in your store today. They’re buying sleeves, waiting for a Commander pod to fill, or rolling initiative at the back table. A poster by the register or a sign on the play tables reaches them while they’re standing right there.

Custom items let you add your store’s name and event details. That way, what’s on the wall points to what is happening at your store.

You don’t need to redo every wall for every release. One or two current pieces in places people already look can keep a new set or upcoming event visible. Try the counter, front window, or play area. When a release wraps up, swap in something new. Evergreen pieces can stay up between releases.

Your Regional Portal

Getting Started

When your store is added to the portal, we’ll send the initial login details to the email address registered to your store. New WPN stores are added in groups, so access may not be immediate. Your regional portal address and the subject line to look for are listed above.

Update your password after your first login. The path differs by region; see the same table.

Guidelines for Use

Materials from the WPN Marketing Portal are for promoting products and events in your store. When you order and display them, keep these in mind:

• Materials are for in-store display. They may not be resold or given to players as prize support or giveaways.
• Where a product allows custom text, keep it relevant to your store and its events, and focused on promoting Magic: The Gathering or Dungeons & Dragons products or in-store play. Please avoid jokes, vulgar language, and personal messages.
• Display seasonal materials only while the featured product or event is current.
• Don’t download or print portal artwork outside the portal. Only customize a design where the product allows it.

The WPN Marketing Materials Policy governs how WPN materials may be used, altered, and displayed more broadly, including on your store website and social accounts.

Common Questions

Is the Marketing Portal replacing the physical shipments of WPN marketing materials?

No. Portal materials complement what your store receives in your marketing kit, with a broader range of options.

Can I place orders throughout the year?

Yes. You can place orders year-round.

Can I use portal materials as prize support or a giveaway? Can I sell them?

No. They’re for in-store display to support Magic: The Gathering and Dungeons & Dragons sales and play in your store. See Guidelines for Use and the WPN Marketing Materials Policy.

How long should materials stay up?

Display seasonal materials only while the featured product or event is current, then swap in something newer. Evergreen materials feature iconic Magic: The Gathering or D&D characters and settings and are designed to live in your store long term.

I noticed a mistake after placing an order. What do I do?

Review your proof carefully before approving your order. If you notice a mistake afterward, contact your regional print partner with your order number and details.

Can I order non-Magic or non-D&D materials?

No. The portal is limited to Magic: The Gathering and Dungeons & Dragons branded materials.

How can I provide feedback on the portal?

Use the feedback path for your region listed above or contact the AskWPN Help Center. You can also respond if you receive a feedback request after placing an order.

Related Help and Policy

Where can I find WPN marketing materials? explains where to find downloadable marketing materials on the WPN website.

The WPN Marketing Materials Policy explains how WPN materials may be used, altered, and displayed.

Please note that all information in this article is subject to change at the discretion of Wizards of the Coast.