Announcing Year-End Draft Promotion

Announcing Year-End Draft Promotion

October 25, 2017 | 2 min to read

Between Dino-Sized Weekend (Oct 28–29) and New Year's Eve (Dec 31), any player who joins six booster drafts at a single store gets two Standard Showdown boosters—delivered to your store, and issued by you.

As a reminder, here's what's in the packs:

  • 2 rares or mythic rares from Standard-legal sets
  • 1 foil of any rarity from Standard-legal sets
  • 1 foil basic land illustrated by Rebecca Guay

Here's what you need to know:

We'll send the packs to you and you'll issue them to players. In mid-January, you'll receive a list of eligible players. (Note: the communication of eligible players may vary by region.)

Drafts must be at a single store. This means players can feasibly earn packs from more than one store—if they join six at one store and six at another, they'll appear on both stores' lists.

All drafts count. Ranked or Casual, Ixalan or Iconic Masters, Store Championship or Dino-Sized Weekend—if it's a booster draft, it counts. (We'll do sweeps to guarantee the legitimacy of all drafts before sending out rewards.)

We'll use DCI numbers to identify eligible players. This means all six drafts need to use the same DCI number, so it's more important than ever to report your events, and report them accurately.

There are plenty of opportunities to draft between now and the new year. Dino-Sized Weekend, Store Championship, Iconic Masters and Unstable, a handful of FNMs—this promotion is aimed at driving extra traffic to those events with direct-to-player incentives for in-store play.

Beginning now, do these three things:

1. Schedule and promote drafts.

Every player who wants those rares and foils should have abundant opportunities to earn them. Make sure you've got drafts on your calendar, the product you need to support them, and plenty of hype driving players into your store.

2. Use our ads on social media + your store.

We'll be putting our weight behind this promotion online, and we hope you will too. Our creative teams are currently spinning up ads for social media, plus flyers for you to use in-store. Once they're available, use them to get the word out. (We'll post them on our marketing materials page, plus our WPN Facebook groups.)

3. Prep your TOs

We're using DCI numbers to identify eligible players, so it's positively crucial that TOs understand these details: all drafts must use the same DCI number and players must have Wizards Accounts to be eligible.

It all starts this weekend. Between then and now, schedule some drafts, drop our ads on social media and in your store, and prepare your TOs.


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