• Your Advertising Can Save Your Mid-Season Events

    Having trouble firing events in the mid-season? Keep advertising.
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Posted on August 20, 2018 | 2 min to read

Having trouble firing events in the mid-season? Keep advertising.

Posted on August 14, 2018 | 1 min to read

Get a first look at this new introductory Magic experience.

Posted on August 14, 2018 | 1 min to read

Get all the info you need on Theme Boosters, Guild Kits, and the Spellslinger Starter Kit.

Posted on August 10, 2018 | 3 min to read

Our newest trading card game, Transformers TCG, makes its debut at retail in the U.S.

Posted on August 8, 2018 | 2 min to read

If you want to know who the WPN’s most successful stores are, all the statistics point in one direction.

Posted on August 6, 2018 | 1 min to read

Ravnica has a near-perfect record on producing great Standard environments.

We expect the streak to continue.

Posted on July 31, 2018 | 3 min to read

Plus it gets you a bunch of rares and foils.

Posted on July 31, 2018 | 3 min to read

A preview card, a pile of rares and foils—and that’s just for starters.

Posted on July 27, 2018 | 4 min to read

If you’ve been waiting for previews to see if the streak will continue, wait no more

Posted on July 11, 2018 | 3 min to read

In-store play just grew by 43,050 players in four days. But it’s what happens next that will determine whether you see the benefits.

Posted on July 9, 2018 | 3 min to read

M19 league is just days away, but it’s never too late to improve.

Posted on July 2, 2018 | 3 min to read

Prerelease is the most important Magic event of the season—but not just because it's the biggest. 

Posted on June 11, 2018 | 2 min to read

Watch this short video for tips on how to run a great Magic demo using your Core Set 2019 Demo Flipbook.

Posted on May 7, 2018 | 2 min to read

362 days of the year, your current players are the priority. But once per season, you can put all your resources into reaching your future ones.

Posted on May 7, 2018 | 2 min to read

It's the most important thing you offer, and the hardest thing to sell. Here's when and how to show it off.

Posted on May 7, 2018 | 3 min to read

And get a nice bump in attendance while they're at it.

Posted on April 30, 2018 | 2 min to read

Scheduling for Core Set 2019 is open! Here are 5 things you should know.

Posted on April 30, 2018 | 2 min to read

At Little Shop of Magic, they're running events that do more than just attract new customers—they attract better ones. Here's how they do it.

Posted on April 16, 2018 | 2 min to read

The Dominaria Buy-a-Box promotion starts this Saturday at Prerelease, and hopefully all your advance boxes are presold and ready f

Posted on April 12, 2018 | 5 min to read

Check out the player community's reaction to Dominaria to help gauge demand in your store.

Posted on April 9, 2018 | 3 min to read

It can be tough, getting players to commit to a box before the set is out. These 3 tactics can help.

Posted on April 6, 2018 | 4 min to read

Use these key facts to help promote and sell the latest set.

Posted on April 4, 2018 | 1 min to read

Get professional quality social media ads in this short video walkthrough from the owner of Cardboard Classics.

Posted on March 26, 2018 | 1 min to read

Half of your Dominaria marketing kit is in the mail now. Here's the rest.

Posted on March 26, 2018 | 2 min to read

It's a foil, Standard-and-Commander-legal rare, and there's only one way to get it.

Posted on March 22, 2018 | 9 min to read

Time to remove those old posters. Check out your Dominaria kits, including new promo cards and accessories, all on their way to you now.

Posted on March 22, 2018 | 2 min to read

When a new set launches, it should eclipse everything else. See how it's done in this two-minute walkthrough.

Posted on August 8, 2018 | 2 min to read

If you want to know who the WPN’s most successful stores are, all the statistics point in one direction.

Posted on July 18, 2018 | 2 min to read

Allocations will hit your inbox soon. Before they do, take a look at these changes.

Posted on August 20, 2018 | 2 min to read

Having trouble firing events in the mid-season? Keep advertising.

Posted on June 13, 2018 | 3 min to read

How do you design a curriculum? Handle food allergies? Manage trading? Jenn breaks it all down.

Posted on March 14, 2018 | 3 min to read

Nowadays, stores are managing tons of accounts on a ton of different platforms. Here's how you can be sure all that effort is moving the needle.

Posted on February 28, 2018 | 2 min to read

Inventory management can be broken down into two broad categories. Mastering the art means balancing them both.

Posted on December 20, 2017 | 2 min to read

It's time-consuming, tedious, and not at all fun. You 100% need to do it.

Posted on December 13, 2017 | 3 min to read

Creative ways a top WPN retailer recruits new players to their store.

Posted on December 6, 2017 | 3 min to read

Industry expert Gary Ray breaks down the tool that's managed his purchases through fourteen years and 4,700 spreadsheet rows.

Posted on November 29, 2017 | 3 min to read

Mike weighs in on how to keep sales up after a new set cools down.

Posted on November 20, 2017 | 3 min to read

How one simple sentence keeps my staff on the same page and makes my customers' shopping experience consistent.

Posted on March 20, 2018 | 1 min to read

Get the word out: preorder now, pick up at Prerelease, and get a Standard-legal rare not found in boosters.

Posted on March 5, 2018 | 2 min to read

It's a small divergence, but it creates a radically different draft experience. We think your players will love it.

Posted on July 17, 2017 | 2 min to read

How we determined your Ixalan allocation, with a real store example.

Posted on January 9, 2017 | 2 min to read

Prerelease is this weekend! Here are five things you'll need to be ready.

Posted on December 21, 2016 | 2 min to read

Many WER users are seeing player names go missing. These troubleshooting steps may help.

Posted on November 15, 2016 | 1 min to read

Get 3 Ws (what, why, and who) to help promote and sell this limited product!

Posted on November 10, 2016 | 1 min to read

Preorders have begun for a modest second run of Eternal Masters. Here's what you need to know.

Posted on November 7, 2016 | 2 min to read

The latest Commander collection could alter the format forever. Here's what you need to know.

Posted on October 19, 2016 | 1 min to read

Standard rotation will change to once yearly, effective immediately.

Posted on July 16, 2018 | 2 min to read

We’ve changed how our Retail Support team operates. Get details here.

Posted on July 11, 2018 | 2 min to read

Get our Retail Development teams' top recommendations for starting a community around Magic’s newest format.

Posted on April 18, 2018 | 2 min to read

With the release of Dominaria, we unveiled a new way to play Magic.

Posted on March 12, 2018 | 3 min to read

You've had the same successful event model for five years. Suddenly you're losing money. What do you do?

Posted on February 26, 2018 | 2 min to read

Here's how to best support an investigation—and avoid finding yourself on the wrong end of one.

Posted on January 22, 2018 | 3 min to read

If you're having trouble getting League off the ground, ask yourself these four questions.

Posted on December 18, 2017 | 2 min to read

Are you prepped to send Ixalan off with Store Championship?

Posted on December 11, 2017 | 6 min to read

Find out what's in your RIX kits and begin prepping for the latest season.

Posted on October 23, 2017 | 3 min to read

A pair of one-off mid-season events are about to fire. Here's what you need to know.

Posted on August 14, 2018 | 1 min to read

Get a first look at this new introductory Magic experience.

Posted on December 4, 2017 | 1 min to read

Speed up time between rounds with these easy tips.

Posted on November 13, 2017 | 2 min to read

Common Ground Games owner Jamison Sacks gives us an inside look at how he prepares his store for an event.

Posted on October 18, 2017 | 2 min to read

Melissa Fourness, manager of Dreamers Vault, shares the strategies that have lifted her store to the top of the WPN in new player growth.

Posted on September 26, 2017 | 1 min to read

Peek inside the Magic Gift Pack and use this knowledge to help sell and promote this new product.

Posted on June 7, 2017 | 1 min to read

Take a peek inside Lodestone Games as podcaster Maria Bartholdi gives this store the "Magic: The Amateuring" treatment.

Posted on June 5, 2017 | 3 min to read

Find out what's inside and use that knowledge to spark interest in your players.

Posted on May 30, 2017 | 2 min to read

Use these talking points to generate conversation and interest around Commander Anthology.

Posted on March 27, 2017 | 1 min to read

Get all you need to know on how to run a Magic League at your store.