Mar 14, 2023 — The Lord of the Rings: Tales of Middle-earth™
Read details about The One Ring promotion and preview a sweeping scene of gorgeous cards coming with the release.
Mar 14, 2023 — The Lord of the Rings: Tales of Middle-earth™
Read details about The One Ring promotion and preview a sweeping scene of gorgeous cards coming with the release.
Editor's Note: This article has been updated to clarify promotional details.
The story of The Lord of the Rings™ lives in the hearts of fantasy fans the world over. With so many fans of the genre in your communities, the upcoming release of The Lord of the Rings: Tales of Middle-earth™ is sure to spark interest in Magic: The Gathering fans at all levels of experience.
Today, we'll take a glimpse into the future and preview select one-of-a-kind promotions and cards that you can bring right to your community to discuss.
Many fans in your community understand the significance of the One Ring in The Lord of the Rings—and they'll look forward to seeing the same significance mirrored with a special promotion just for this set. Found exclusively in Collector Boosters, players may find Sol Rings with art modeled after Elven, Dwarven, and Human rings from the novels, and text written in Tengwar script.
These Ring cards can be found in both traditional foil and nonfoil. The traditional foil versions of these specialized Sol Rings will be serialized—there are 300 Elven Sol Rings, 700 Dwarven Sol Rings, and 900 Human Sol Rings, as those most familiar with the story may have guessed. The nonfoil versions will not be serialized, and there will be 3,000 Elven Sol Rings, 7,000 Dwarven Sol Rings, 9,000 Human Sol Rings.
Sol Ring is the most popular card in the Commander format, so this is a great way to get your community excited about Collector Boosters.
But that’s not all... In one English-language Collector Booster, a player in your community may find an extraordinarily rare card.
This serialized version of The One Ring, which is a variant of The One Ring Mythic Rare card from the main set, features a raised gold foil treatment applied to the frame, art, and text written in Black Speech. The serialization denotes that this card is 001/001—the only one of its kind available in the world, a true one of one. The One Ring (Serialized 001 of 001) can only be found only in a single English-language Collector Booster (see product description for more details).
A Ring-bearer has found the 1:1 serialized The One Ring! You won’t find this exceptional card in packs anymore:
As part of the celebration of this legendary set, we created a card befitting The One Ring—a 1:1 serialized traditional foil version of The One Ring card printed in the Black Speech of Sauron using Tengwar letterforms. Though the "Precious" 1:1 serialized The One Ring has been found, the adventure with The Lord of the Rings: Tales of Middle-earth continues!
In The Lord of the Rings: Tales of Middle-earth™ Bundle and Bundle: Gift Edition, players will open a special collection of traditional foil promos—Borderless Scene Cards that highlight iconic moments from The Lord of the Rings. In this case, the promos depict the scene on Mount Doom when laid out two-by-two:
The four Mount Doom scene cards are found in Collector Boosters along with the Bundle and Bundle: Gift Edition, so if your players are interested, be sure to recommend they preorder these products ahead of time to pick them up at your store.
Fans of The Lord of the Rings will be delighted by the box toppers coming with the set—thirty iconic realms and relics have been chosen to receive an alt-art Borderless treatment, wherein each card is designed after an iconic place or item from the novels, though their abilities match that of an existing Magic card.
Each Draft, Set, and Collector Booster Display contains one traditional foil Box Topper. Nonfoil and Surge Foil versions of the Box Toppers can be found in Collector Booster packs.
The Buy-a-Box promo, Trailblazer's Boots/Lórien Brooch, is also a Realms and Relics card.
Your players will feel fully immersed in the land of Middle-earth with the ten Full-Art Middle-earth Map Lands—two of each of the five basic land types. There will be one traditional foil land in every Collector Booster; nonfoil Full Art Middle-earth Map Lands can be found in Draft and Set Boosters, as well, so players can collect these lands no matter what product they're most interested in.
Start sharing these promotions and previews to start conversations and build hype for the biggest set release this summer. Plus, make sure you catch up on all the details and key dates for The Lord of the Rings: Tales of Middle-earth in our full Dates & Details article.