Ready to Join WPN?

Submit a new store sign-up request to begin the application process. To start, you will need to sign in with your individual Wizards Account, or create one if you don't have one. Wizards Accounts are only for individuals, so please do not create an account under your store or business name.

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Inside the United States or Canada

Before you apply to join the Wizards Play Network (WPN), here’s what to expect from the application process, and how to prepare your store to meet the WPN standards. The requirements below apply to stores in the United States and Canada; requirements in other regions may differ, so reach out to the WPN support team for region-specific guidance.

The Application Process

Our team will ask you to submit a few key items to verify your business for membership, including verification of ownership and a video walkthrough.

Ownership Verification

Only the registered business owner may apply to join the WPN. Be prepared to provide a valid business license or state-issued document that includes:

• Your name
• Your store's name
• The store's physical address.

Please do not submit any superfluous documentation containing sensitive information (e.g., utility bills, invoices, insurance documents, passports, or driver's licenses).

Applications must be submitted using the individual owner's Wizards Account, which will be associated with the store profile. (Note: Wizards Accounts are only for individuals, not organizations; additional staff can be added to the store using their own individual Wizards Accounts.)

Video Walkthrough

We'd like to see your store as if we were visiting in person. Please submit one continuous video filmed in landscape (horizontal) orientation that clearly shows all areas of your store.

We recommend submitting the video via a file hosting service such as Google Drive or iCloud using a sharable link.

Note: We cannot accept videos hosted on social media platforms such as YouTube, Facebook, Instagram, or TikTok.

What to Include in Your Video Tour

Please ensure your video captures:

• The exterior of your store and the surrounding area, including any permanent signage
• Your point-of-sale area and your current Magic: The Gathering sealed product display
• Your dedicated play space with seating for eight or more players
• Any public amenities available to your customers (including restrooms)
• Non-public areas such as storage rooms, office spaces, and employee-only sections (please show behind all doors)

Follow these tips so your video captures the best representation of your store:

• Shoot in landscape mode (horizontal). It makes for the easiest viewing experience and shows us more of your store at once.
• Use slow pans to showcase your store. This makes it easier for the team to get a sense of your store’s identity and play space.
• Don't worry about background noise or narration; we review videos without sound.

What We're Looking for in WPN Applicants

Below are some of the expectations for WPN applicants, and what we're looking for in your store:

• You are an independent retail store that offers a welcoming, clean, and safe environment for customers of all ages to purchase and play with current Wizards of the Coast products.
• The play space is large enough to organize at least eight player events comfortably. It may be permanent or flexible—if temporary, please show the space fully set up when filming.
• The store is open for business, not currently under construction or in the process of being set up.
• A professional exterior sign is displayed (it cannot be handwritten).
• Your store is clean, clutter-free, and in good condition—including fixtures, play spaces, restrooms, hallways, and other areas—posing no safety issues or guest experience concerns.
• The retail merchandising space is professionally arranged and stocked with current Wizards of the Coast sealed product. There should be at least four displays of Magic product from the last two years.
• Your store has a reliable internet connection.
• Your store doesn’t share space with another business and is not located inside another business.
• Clean, accessible restrooms are available on site. If the restrooms are a shared amenity, as in a shopping mall, they must be accessible to customers during your store's operating hours.

The WPN Orientation Program

After completing the application process, you will be enrolled in a probationary four-week WPN orientation period. During this time, you’ll schedule and report your in-store play using our reporting tool, Wizards EventLink.

Scheduling and Reporting Events in Wizards EventLink

Equipped with The Definitive Guide to Wizards EventLink, you’ll begin scheduling and reporting your store’s events and working toward your region’s ticket goal.

What Are Tickets?

Tickets are a total of all entries across your Magic: The Gathering events, in any format. If one player plays in one of your reported events, they count as one ticket. An eight-player event counts for eight tickets. Don’t forget that reporting casual play counts toward your tickets like structured tournament events. Any time there is Magic: The Gathering play happening at your store, this can be recorded in a casual event and will count towards your play metrics.

Your store will be expected to report a minimum of 250 tickets per year to retain WPN status.

Orientation Requirements

Stores in the WPN should demonstrate an understanding of how to report their in-store play. By the end of the four-week orientation period, we expect your store to record your in-store play to reach a required ticket-count milestone of 45 tickets for North America. This is about twelve players per week if you host play weekly.

Missing Requirements

We have high standards for entry into the Wizards Play Network. Your store’s WPN account may be closed for any of the following reasons:

• Missing the required ticket count for your region by the end of orientation
• Missing more than two scheduled appointments
• Violating WPN or individual program policies
• Failing to demonstrate appropriate commitment to the WPN program or failing to respond to requests for information from the WPN team

We reserve the right to close any WPN account at our discretion.

If your WPN account is closed, you may be allowed to reapply for membership after a waiting period, depending on the situation. For additional details, please contact your region’s WPN support team.

Stay Up to Date on the Latest

Our WPN website is updated regularly with new articles and marketing resources to support your store—check back often for the latest news and insights. We also send emails weekly to keep you informed about key dates, event scheduling, and important details so you won't miss a beat.

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Outside the United States and Canada

Before you apply to join the Wizards Play Network, there are a few things you should know first.

The Application Process

Our team will ask you to submit a few key items to verify your business for membership. Application requirements may differ depending on your region. Speak with a member of the WPN Team for more information.

Ownership Verification

We can only accept an application to the WPN from the registered owner of the business. Please be prepared to provide a business license or other state-issued legal documentation that includes the owner’s name in connection with the store. Please do not submit any superfluous documentation that includes otherwise sensitive information for verification, such as bills, invoices, insurance documents, passports, or driver's licenses.

The owner needs to apply with their individual Wizards Account which will then be associated with the store profile, as Wizards Accounts are only for individuals, not organizations.

Video Walkthrough

We would like to see your store as if we were there to see it ourselves. Please submit one continuous video filmed horizontally that shows all areas of your store. This is best uploaded via a shareable link to the file, such as through your Google Drive. We want to see:

• Your store’s appearance from the outside and surrounding area, including any permanent exterior signage.
• Your point of sale area and your current Magic: The Gathering sealed product
• Your dedicated play space
• Other public amenities your customers can access (including restrooms)
• Behind all doors and areas that are not publicly accessible (including storage, office spaces, or employee only areas).

Here are some of the expectations we have of WPN applicants, and what we’ll be looking for in your video.

• You are an independent retail store that offers a welcoming, clean, and safe space for customers of all ages to purchase and play with current Wizards of the Coast products.
• Your play space is spacious enough to organize at least 8 player events comfortably. Play space can be permanent or flexible.
• Your store is open for business and not under construction or in the process of being set up.
• Your store has a professional exterior sign (it cannot be handwritten).
• Your store, including fixtures, play space, restrooms, hallways, and other areas are clean, clutter-free and in good condition, posing no safety or guest experience issues.
• Your store has professional retail merchandising space, appropriately stocked with current sealed Wizards of the Coast product. You should have at least 4 displays of Magic product from the last 2 years.
• You have an internet connection.
• Your store doesn’t share space with another business and is not located inside another business.
• You have restrooms on site that are clean and accessible. If they are a shared amenity, as in a shopping mall, they are accessible while your location is open.

Here are a few key tips to make sure your video is the best representation of your store.

• Shoot in landscape mode (horizontally). It makes for the easiest viewing experience and shows us the most of your store at once.
• Use slow pans as you tour your store. This makes it easy for the team to get a strong sense of your store’s identity and play space.
• Don't worry about background noise. We watch videos with the sound off, so any background noise or narration you may provide won't be captured during review.

The WPN Orientation Program

After completing the application process, you will be enrolled in a probationary four-week WPN Orientation period. This consists of two parts:

• Checkpoint conversations with your WPN Administration Specialist.
• Achieving the Orientation Ticket Requirements for your region.

Checkpoint Conversations

A dedicated WPN Administration Specialist for your region will outline this process for you. Checkpoint conversations will help you get to know us, help us get to know your store better, and provide you with useful insights that have helped many other successful WPN stores.

Scheduling and Reporting Events in Wizards EventLink

Equipped with the Definitive Guide to Wizards EventLink, you’ll begin scheduling and reporting your store’s events and working toward your region’s Ticket goal.

Orientation Requirements

By the end of the four-week Orientation period, we expect your store to complete the Learning Management System and reach a required Ticket count milestone. This milestone is determined by your region.

What are Tickets? Tickets are a total of all entries across your Magic: The Gathering events, in any format. If one player plays in one of your reported events, they count as one Ticket. An eight-player event counts for eight Tickets. Don’t forget that casual play also counts toward your store’s metrics!

The following Ticket requirements apply to each region:

• North America: 45 Tickets
• Asia-Pacific: N/A
• Europe: N/A
• Japan: N/A
• Latin America: N/A

Update: Starting in North America, we are beginning a gradual rollout to reinstate WPN Orientation metrics as a part of the WPN Orientation Program. The Orientation Ticket Requirement for North America will be 45 Tickets. We will communicate Ticket Requirements for each region as needed.

Missing Requirements

We have high standards for entry into the Wizards Play Network. Your store’s WPN account may be closed for any of the following reasons:

• Missing the required Ticket count for your region by the end of orientation.
• Missing more than two scheduled appointments.
• Violating WPN or individual program policies, found here.
• Failing to demonstrate appropriate commitment to the WPN program or failing to respond .

We also reserve the right to close any WPN account at our discretion.

If your WPN account is closed, you may be allowed to reapply for membership after a temporary waiting period, depending on the situation. For additional details, speak with your region’s WPN Retail team.

Learn More

Our website is updated every week with new articles and resources to help your store, so be sure to check back frequently. If you are ready to apply, join us here.