Changes to Innistrad: Crimson Vow Prerelease in North America
Due to unavoidable shipping and production delays, Set Boosters will not be available for the upcoming Innistrad: Crimson Vow Prerelease on November 12 in North America. We have outlined the changes impacted by product availability below so you can adapt your planning.
All other Prerelease product and promo allocations will remain the same. Please connect with your distributor for updates on expected delivery of Set Boosters after release.
Draft Booster Prize Support is replacing Set Booster Prize Support
Your Prerelease Pack product allocation for Prize Support is changing. To account for this unexpected value change, for every 30-pack Set Booster box your store was expected to receive, you will now receive one 36-pack Draft Booster box. This amounts to more individual prize packs per player at Prerelease, going from 2 Set Boosters to 2.4 Draft Boosters.
You still have time to plan ahead for this shift in prize support and incentivize your customers accordingly. Here’s how:
For in-store or online events, you may simply adjust your prize structure. For at-home events or any casual event that has a flat prize structure, you may use the additional Prize Boosters to encourage early preregistration or sales of multiple at-home Prerelease Packs.
Set Boosters Not Available for Prerelease Early Sales Program
Set Boosters will not be available for the Prerelease Early Sales promotion. However, your Draft and Collector Booster Prerelease Early Sales allocations remain the same.
Your quantity of Buy-a-Box promos is unaffected by this change. You will still be able to offer these promos for Draft Booster (and Collector Booster for WPN Premium) full box sales during Prerelease and beyond.
Finally, please note that due to the current production delays in North America, we also expect limited Set Booster availability for Innistrad: Crimson Vow release weekend.
If you haven’t already, please contact your distributor to confirm your Prerelease allocations. Thank you for your understanding as we work to supply stores with more of the Magic products you need for your customers.