New Player Acquisition Hub

Build up your new player community using Magic: The Gathering and Dungeons & Dragons products and events.

New Player Acquisition Hub

Build up your new player community using Magic: The Gathering and Dungeons & Dragons products and events.

New Player Products

Recommend these products to your new-to-Magic and D&D players as you bring them into your community.

Jumpstart 2022

The concept of Jumpstart is simple: two packs include everything your players need to play. Mix-and-match Jumpstart packs together for one of the fastest ways to start a game of Magic.

Set Jumpstart

Build on the Jumpstart fun and get players familiar with the latest Magic set release using set Jumpstart Boosters. There are 10 new themes for each set Jumpstart release, compatible with any past set Jumpstart boosters.

Game Night: Free for All

Players who love board game nights with friends will enjoy the multiplayer mayhem in Game Night: Free for All. They'll pick one of five different decks, each with its own personality, then battle friends and family in one-on-one bouts or multiplayer melees.

2022 Starter Kit

The 2022 Starter Kit is designed for two players to learn how to play Magic together: they can dive into their first game in-person and continue the fun online with Magic: The Gathering Arena code cards, redeemable for the decks they played with.

Starter Commander Decks

Introduce curious players to Commander with one of five engaging, ready-to-play decks. Commander is a multiplayer format that has quickly become a fan-favorite within the Magic community.

Dragons of Stormwreck Isle

Create a lifelong Dungeons & Dragons fan with the D&D Starter Set: Dragons of Stormwreck Isle. The set includes five ready-to-play characters for players, plus all the tools for new Dungeon Masters to succeed.

Play Magic with Friends at Home
Unboxing Game Night: Free-for-All
Start a Lifelong D&D Adventure
starter set unboxing
Unboxing D&D Starter Set: Dragons of Stormwreck Isle
Explore More Magic and D&D

Drive Engagement with Promo Cards

Share promo packs for participation

and let your community know about the Bring-a-Friend promo!

New Player Events

Schedule new player-friendly events regularly to give curious players a space to learn.

Friday Night Magic

On any given Friday, players know your weekly FNM event is where they can find friends, fun, and battles. Of all WPN programs, FNM gives you the most freedom to meet your community's preferences: run as many events as you need, in the formats your players prefer.

Jumpstart Prerelease

Jumpstart is the quickest way to leap into a game of Magic—players open two packs, shuffle, and play! Jumpstart Prerelease gives new players a way to learn the ropes while enjoying the thrill of participating in a Prerelease event.

Learn-to-Play D&D Weekend

Use your D&D In-Store Play kit to facilitate a 15- to 30-minute demo experience for players interested in giving Dungeons & Dragons a try at your store. With the right demo, curious players can become lifelong fans.

Commander Nights

With rotating global rules and achievement-based prizes, Commander Nights is one way to introduce players to a fan-favorite Magic format with a lead-in to repeat play in-store.

Schedule New Player Events

Get events on your calendar early in Wizards EventLink.

Schedule Now

Boost Event Awareness with Marketing Materials

Use free, downloadable marketing assets to make posts on your store's

social media platforms to spark new player interest in your events.

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